The World is Blurry: Nokia menjadi OEM (?)

 

ok, jelas sekarang bahwa memang ada “merger” yg sedang terjadi antara dunia hand-phone (mobile phones) dan netbook. Dimulai dengan Apple iPhone yang membuka jalan bagi perkembangan applikasi2, sekarang Nokia terjun juga ke dunia netbook.  Minggu ini Nokia meluncurkan produk netbook dgn nama “booklet”.

Antara lain, fitur2 nya adalah

  • 10-inch glass screen (HD)
  • SD card reader
  • Bluetooth, GPS, 3G, HSDPA (3.5G), Wi-Fi,
  • HDMI port  (HD video)

So its very clear that netbooks are changing & influencing the handheld market. Now Nokia is launching its on netbook running Intel’s Atom. Welcome to the club. Nokia’s penetration in the US mobile phone market is very slim, with Apple and Blackberry dominating.  Yes Nokia own a huge percentage of the Asian and EMEA markets. However, in this emerging netbook market Nokia will have to compete with other brand-name OEMs such as Dell, HP and Asus, all of whom have desires to own the netbook market and all of whom will provide 3G chipsets within their netbooks. It seems the question is whether the 3G carriers (MNOs) outside the US will allow VOIP apps on netbooks to carry voice-traffic. (In the US the recent Apple/ATT decision to disallow voice apps from the iPhone will have interesting consequences.) For Nokia entering the netbook market will provide numerous challenges. For one, developing SoC systems is different from being an OEM. Unless Nokia does a complete white-label, it will now have to deal with EOM-related issues (e.g. full OS, firmwares, device drivers, etc. etc.)

Yes, the world is not only flat, its also blurry…